brand
1 brand /ˈbrænd/ noun
plural brands
1 brand
/ˈbrænd/
noun
plural brands
Learner's definition of BRAND
[count]
1
: a category of products that are all made by a particular company and all have a particular name品牌— often + of— see also store brand
- What brand are those jeans you are wearing?你穿的牛仔裤是什么牌子的？
- The store sells a variety of shoe brands.这家商店卖各种牌子的鞋。
- The company claims that its product is better than the leading brand. [=the brand that sells the most]这家公司声称自己的产品比最畅销的品牌还好。
- I'm trying a different brand of soap.我在试用另一个牌子的肥皂。
- What is your favorite brand of soda?你最喜欢喝什么牌子的汽水？
◊ Brand loyalty is the tendency of a person to continue to buy a particular brand of something.品牌忠诚度
- The company spends a lot of money on advertising to develop brand loyalty.这家公司花了大笔钱做广告，旨在建立顾客对其产品的忠诚度。
2
: a particular kind or type of something类型
- I don't like his brand of humor.我不喜欢他的那种幽默。
- a lively brand of theater生动活泼的戏剧形式
3
: a mark that is burned into the skin of an animal (such as a cow) to show who owns the animal（牲畜身上标明所属的）烙印
2 brand /ˈbrænd/ verb
brands; branded; branding
2 brand
/ˈbrænd/
verb
brands; branded; branding
Learner's definition of BRAND
[+ object]
1
: to put a mark on the skin of (an animal) to show who owns it（给牲畜）做记号，打烙印
- They no longer brand their cattle.他们不再给自己的牛打烙印。
2
: to describe or identify (someone or something) with a word that expresses strong criticism给…冠以恶名；谴责— usually used as (be) branded通常用作(be) branded
- They branded him a coward. [=they said he was a coward]他们叫他胆小鬼。
- He was branded (as) a coward.他被叫作胆小鬼。
- The newspaper was branded racist for publishing the article.这家报纸因刊登这篇文章而被谴责为种族主义者。
