bill·ing
 /ˈbılıŋ/  noun   [  noncount  ]
  : the things that are said or written to make people interested in a show, perfomer, etc.
   The film didn't live up to its advance billing. [=it was not as good as people said it would be]
  ◇ The person who gets top/star billing for a play, movie, etc., is the most important or famous performer whose name is shown above the names of other performers in signs and advertisements.
   She'll get top billing on her next film.
   Both of the actors want star billing.