above-the-line promotion
above-the-line promotion
Word forms: plural above-the-line promotions
variable noun
Above-the-line promotion is the use of promotional methods that cannot be directly controlled by the company selling the goods or service, such as television or press advertising. Compare below-the-line promotion.
[business]For all maternity clothing retailers, most above-the-line promotion is conducted through focused sources such as mother and baby magazines.
